![]() Initially, Andy and Matt manually split Crossy Road's traffic 50/50 between two networks, subsequently limiting their growth. Wanting to increase its ad revenue even more, the Crossy Road team started working with Heyzap to take the game to the next level. While the idea may be a simple twist on one of the world's oldest jokes, Crossy Road made over $10 million in its first ninety days on the market.Īt first, Andy and Matt integrated rewarded video into gameplay, which proved to be critical to the success of the title. In the game, players help their chickens, ghosts, ducks, and other characters dodge obstacles to get to the other side. Indie game developers Andy Sum and Matt Hall (aka Hipster Whale) have finally answered this age-old question with their smash hit, Crossy Road. Have you ever wondered why the chicken crossed the road? ![]() Samantha Weber is marketing manager at US monetisation provider Heyzap ![]()
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